Tips on Increasing Your Squeeze Page Conversions

December 16, 2009

sp3gifTips on Increasing Your Squeeze Page Conversions

There are three major ways in which you can create your Squeeze Page conversion rate. All Squeeze Pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your Squeeze Page.

This radically increases visitors’ trust. Most people who resist buying products online do so because they’re weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product.

Tip: By adding your picture and signature, you can significantly increase a gain in your visitors’ trust. ?

Another way in which you can increase your Squeeze Page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you’re using a squeeze page to generate leads: you’ll offer a free report or five-day course – and then use that to generate leads, which you will later up-sell or generate revenue from via affiliate sales. Why is this technique so effective?

Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice.

But if you’re using Paypal or some other check out (Credit Card processing) program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your Squeeze Page conversion rate.

Mark Terrell

http://www.markterrell.co.uk

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Tips on Increasing Your Squeeze Page Conversions

{ 11 comments… read them below or add one }

1 Doug Champigny 12.27.09 at 5:46 pm

Three great suggestions, Mark! The greater your volume of squeeze pages online, the more traffic and signups you can draw on autopilot as you go on with other projects.

One additional tip is to focus tightly on your target market with the keywords you base your page around – any page works best when the traffic is targeted most closely to their current wants, and a few minutes of research before writing your squeeze page will help you ensure you’re targeting heavily-searched keywords.

Have a happy & prosperous New Decade…

Doug.

2 Simon Tidy 12.30.09 at 2:03 am

Hi mark

I liked the info provided very much .

Please tell me when you are going to start your coaching clases ?

Simon

3 Mark Terrell 12.30.09 at 8:45 pm

Hi Doug,

Yes i agree, target your keywords and target your market, however i have found that sending traffic to loads of different squeze pages is counter productive.
It is better to send your traffic to one or 2 pages where you have multiple products.

Thanks mark

4 Mark Terrell 12.30.09 at 8:52 pm

hi Simon

As we speak i am putting together my modules for my 6 week online coaching program to start in February 2010

i will keep you posted.

Mark

5 ZOORA 12.31.09 at 9:29 am

Hi Mark,
Thanks for the tips……..already added Paypal payment at my ebiz…and it works…plus 24 hours online Customer Support… :D

6 ZOORA 12.31.09 at 9:30 am

Hi Mark,
I am interested to join the coach class..do inform me once u have the schedule…TQ.

7 Allen 01.01.10 at 11:41 pm

Mine definitely lacks personalisation.. top of the ‘to do’ list and run a test with Google Website Optimiser.

Thanks for the post.

8 CPV Marketing 01.05.10 at 2:44 pm

Some great tips here Mark.

I agree with Doug too. A tight focus….

also present it to a thirsty crowd.

In my experience the squeeze page wants to be direct and uncluttered.

Nothing to distract the prospect…

I have been getting a 35% optin rate with targeted traffic and it looks awful…lol

Dave

http://cpv.marketingilluminated.com

9 Mark Terrell 01.08.10 at 3:00 am

Sure, Just putting final touches to the Newbie Coaching Course.
mark

10 Jai Ganesh V 03.18.10 at 10:04 am

Mark,
Am going to copy your squeeze pages. the BLACK letters with white simple background…

Thank you
Jai

11 Mark Terrell 04.02.10 at 2:35 am

Hi Jai,

Glad you like my squeeze page

If you need any help with anything please let me know.

Mark

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