One of the biggest challenges that all internet marketers face is getting targeted traffic to their site. There are several ways to drive traffic to your website.
One of the most popular ways is through Search Engine Optimization. There is two parts to SEO – on page SEO and off page SEO.
A few things you should know about “on page”. Always start with keyword research. Google provide an excellent free tool for this – Google Keyword Tool. When you are purchasing a domain name, ensure that your main keyword is in that domain. When you are posting on your blog, use the keyword in the title of your blog. Keyword density must also be considered. It should be between 3-5%. Anymore many make the blog or article appear to be spam. Make sure you use header tags and meta tags. You can use internal links from one of your pages to another. Always make certain that you only use unique content. These are some of the “on page” factors that Google loves and will increase your ranking and help get you traffic.
Some of the “off page” factors include writing articles and blogs and linking them to your site. You can also go and find blogs about similar topic as your own and add a comment. This too will give you another link and more traffic.
Another way to get people is to advertise your site. If you go to Google and type in” free ads” you will see how many sites are available.
To get traffic to your site or blog, make sure that the content is relevant to your URL. In saying this, when people come to your site, they are looking for information that is related to their keyword search. Your site or blog should help the person with their problem by answering any questions they may have. If someone leaves a question in your comment box, always give them an answer.
If you are using a blog, it is advisable to add regular posts to your site. Not only is this good in the eyes of Google but you will find that you will get a good following who are interested in what you have to say. Give people a free book or article when they visit your site. This then will help you foster a relationship with your visitors.
Encourage people to come and leave a comment on your blog and take the time to answer them and reply accordingly.